Netflix Tingkatkan Belanjawan Pemasaran Kepada AS$2 bilion

Photo By: Mommyish

BISNES: Pengasas dan Ketua Pengarah Eksekutif Netflix, Reed Hastings berkata NETFLIX meningkatkan belanjawan pemasaran dari S$1.3bilion (RM5.09 bilion) kepada US$2 bilion (RM7.84 bilion), menurut laporan tahunan suku keempat syarikat itu.

Beliau memaklumkan, syarikat itu kini lebih memberi fokus kepada aspek pemasaran.

Ditambah pula, apabila Netflix berpuas hati dengan filem ‘Holy Grail Dream’ yang mendapat sambutan luar biasa. Ini membuktikan perkhidmatan pemasaran yang baik ketika itu ditambah dengan kandungan filem yang relevan.

Katanya beliau mahukan kandungan filem terbaik dan berbaloi dengan belanjawan dilaburkan supaya akhirnya memberi manfaat kepada pembangunan syarikat tersebut.

Secara keseluruhan, Netflix berjaya meningkatkan pendapatan penstriman sebanyak 36 peratus apabila ia melebihi AS$11 bilion (RM43.11 bilion) dan berlaku juga penambahan keahlian baru sebanyak 24 juta berbanding dengan dua tahun lepas iaitu sebanyak 19 juta.

Di peringkat antarabangsa pula, syarikat tersebut mencapai sumbangan keuntungan positif buat kali pertama. Selain itu, pelaburan teknologi dan pembangunan bagi perkhidmatan streaming akan ditingkatkan juga kira-kira AS$1.3 billion (RM5.09 bilion) pada 2018.

Pada suku tahun 2017, Netflix mengumumkan akan membelanjakan kira-kira AS$7billion (RM27.43 bilion) dan AS$8 bilion (RM31.35 bilion) untuk kandungan pada 2018. Ini diikuti dengan perkembangan pendapatan sebanyak AS$2.985 juta (RM2985 juta) pada suke ketiga 2017, tahun ke tahun pertumbuhan meningkat sebanyak 30.3 peratus berbanding suku tahun sebelumnya.

Sebelum ini, pada Julai 2017, mengumumkan akan melabur sehingga AS$750 juta (RM2939.25 juta) untuk kandungan dan perkembangan global.

Tindakan tersebut dibuat untuk meningkatkan pelaburan pada kandungan terutama dalam siri-siri asli filem dan akhirnya, mengembalikan keuntungan syarikat.


Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. 

It specializes in and provides streaming media and video-on-demand online and DVD by mail. 

Founded: August 29, 1997, Scotts Valley, California, United States
CEO: Reed Hastings (Sep 1998–)
Revenue: 8.83 billion USD (2016)
Founders: Reed Hastings, Marc Randolph

Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. It specializes in and provides streaming media and video-on-demand online and DVD by mail. In 2013, Netflix expanded into film and television production as well as online distribution. It is headquartered in Los Gatos, California.

Netflix's initial business model included DVD sales and rental, although Hastings jettisoned DVD sales about a year after Netflix's founding to focus on the DVD rental by mail business.

 In 2007, Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu-ray rental service. The company expanded internationally, with streaming made available to Canada in 2010 and continued growing its streaming service from there; by January 2016, Netflix services operated in over 190 countries.

Netflix entered the content-production industry in 2013, debuting its first series, House of Cards. It has greatly expanded the production of both film and television series since then, offering "Netflix Original" content through its online library of films and television. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel.

As of January 2018, Netflix had 117.58 million subscribers worldwide, including 54.75 million in the United States. Their efforts to produce new content, secure the rights for additional content, and diversify through 190 countries has resulted in the company racking up billions in long term debt: $21.9 billion as of September 2017, up from $16.8 billion from the same time the previous year.(although half of this is long term debt, the other is obligations)

Netflix's headquarters are in 100 Winchester Circle, Los Gatos, California, United States. They also have other offices in the Netherlands, Brazil, India, Japan and South Korea. 

SUMBER RUJUKAN: AGENSI/ WIKIPEDIA

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