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| Photo by: MercedesBlog |
Success in 2017 Leads to Expanded Collaboration for Enhanced Performance
Palo Alto, CA, March 15, 2018 - TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced it has extended its global partnership with four-time consecutive FIA Formula One™ World Constructors’ Champions Mercedes-AMG Petronas Motorsport.
This partnership will continue to equip the team with advanced TIBCO® solutions throughout the 2018 season, supporting strategic decisions based on data collected from the brand-new Mercedes-AMG F1 W09 EQ Power+ race car.
The 2018 challenger is improved in every area over its predecessor and will become the fastest Mercedes Formula One car in history. As the most advanced machine ever created by the organization, the W09 is the product of an advanced digital development ecosystem, created with the help of TIBCO.
“Formula One as a sport is a combination of the highest performance, sharpest technology, and most collaborative teamwork. As such, it is similar to what many of our customers need to embrace for a successful digital transformation,” said Thomas Been, chief marketing officer, TIBCO.
“The nature of data and digital are continuing to change the Formula One sport, from design and collaboration, to strategy and real-time decisions. This sets a great example for any company looking to transform and lead with digital technology.
We’re very proud to empower the Mercedes-AMG Petronas Motorsport team with our TIBCO Connected Intelligence Cloud platform, helping them leverage unique insights to make critical decisions that improve all aspects of their operation.”
TIBCO technology allows the team to access and visualize gigabytes of live and historical data, which are crucial in making live-time strategic decisions.
Mercedes-AMG Petronas Motorsport is collaborating with TIBCO on advanced analytics to glean insights from TIBCO’s visualizations, helping them make informed decisions, both at the factory and during the race.
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The TIBCO Connected Intelligence Cloud platform provides the foundation for this analysis, with the help of a team of TIBCO data scientists, through its Systems of Insight solutions.
“Winning a Formula One race takes more than a fast car; it is man and machine working together,” said Toto Wolff, team principal and chief executive officer, Mercedes-AMG Petronas Motorsport.
“We continuously find ourselves driven by each other as a team, whether that’s the motivation of the drivers to win on track, our engineers working in the factory to test every possible race scenario, or innovative partners like TIBCO who take our work to the next level with advanced technology.
TIBCO’s sophisticated solutions provide our team with visual data about the car’s performance that clearly distinguishes relevant information from the rest. We’re excited to expand our partnership and are motivated to keep winning in 2018, on and off the track.”
Be sure to follow our journey this season via Twitter, LinkedIn, and FaceBook; and follow the Mercedes-AMG Petronas Motorsport team on Twitter, Facebook, and Instagram.
About TIBCO
TIBCO fuels digital business by enabling better decisions and faster, smarter actions through the TIBCO Connected Intelligence Cloud. From APIs and systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of your business through analytical insights.
Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation. Learn how TIBCO makes digital smarter at www.tibco.com.
About Mercedes-AMG Petronas Motorsport
Mercedes-AMG Petronas Motorsport is the works Formula One Team of Mercedes-Benz, competing at the pinnacle of motorsport – the FIA Formula One™ World Championship.
Formula One is like nothing else in the sporting sphere. It’s a demanding technical and human challenge, combining cutting-edge technologies and innovation, high-performance management and elite teamwork.
During the course of a grueling calendar, which spans 21 countries in as many Grand Prix events from March to November, teams battle it out to be crowned World Champions.
At Mercedes-AMG Petronas Motorsport, a team of nearly 1,500 passionate, determined people works across two world-class technology campuses, designing, developing, manufacturing and racing the cars and Hybrid Power Units driven by four-time World Champion Lewis Hamilton and race-winning team-mate Valtteri Bottas.
The team has set a new benchmark for F1 success during the sport’s current Hybrid era, winning the Constructors’ and Drivers’ World Championships in 2014, 2015, 2016 and 2017. During those four Championship-winning seasons, the team has scored 63 wins, 122 podiums, 71 pole positions, 43 fastest laps and 35 one-two finishes from 79 race starts.
www.MercedesAMGF1.com
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