The 7 Best Social Media Channels for Business Marketing

Social media is ideal for increasing lead generation, and enhancing brand awareness.

Some 91% of retail brands utilize 2+ social media channels. It’s important to only work with what you can manage—any more will result in an inefficacious marketing strategy. 

Here are the top 7 best social media channels for business marketing:

1. Yelp

With Yelp your customers will provide reviews of your business products and services. 

Yelp is an American multinational corporation headquartered in San Francisco, California. 

It develops, hosts and markets and the Yelp mobile app, which publish crowd-sourced reviews about local businesses, as well as the online reservation service Yelp Reservations. 

The company also trains small businesses in how to respond to reviews, hosts social events for reviewers, and provides data about businesses, including health inspection scores.

2. YouTube

By all accounts, YouTube remains the most important audio-visual search engine and platform for social media use. YouTube offers maximum traction, and plenty of behind-the-scenes content optimization possibilities to boost your company’s rankings online. 

YouTube pre-rolls, dynamic video retargeting and remarketing initiatives are highly effective means of increasing your exposure on social media platforms.

3. Instagram

A picture is worth 1,000 words, and this universally popular photo-sharing platform does the trick every time. Customers, clients, delegates and attendees routinely love to post pictures of their experience on Instagram. 

The hashtag option is particularly useful, and customers can be incentivized with raffles, giveaways, prizes, and other promotional offers.

4. Pinterest

Companies that have high quality (HD) images will find Pinterest to be one of the most useful professional marketing channels for social media sharing. 

Owing to the incredible viral abilities inherent in Pinterest, your marketing message can reach millions of users in double-quick time. Adding URLs to your images can serve as the perfect redirects to your website to boost sales, ROI, CTR and engagement.

5. Twitter

Much has been made of the waning popularity of Twitter, but nothing could be further from the truth. The 140-character microblogging platform is hugely popular. Tweets that are catchy and exciting will go viral instantly.

Hashtags must be used to enhance the quality of Twitter posts, and retweets bring the message home in spectacular fashion. The goal is always to increase the number of followers, and enhance the levels of engagement on your social platforms.

6. LinkedIn

LinkedIn is great for business to business marketing. It is a fantastic social media platform that allows you to post professional content about your company’s achievements, goals and objectives.

Since you will be competing with a pool of skilled professionals, it all begins by building connections—not sales pitches. LinkedIn Groups is a great place to begin.


Last, but not least is the world’s biggest social media platform. Facebook has a myriad of marketing features available to clients, including the Facebook feed, where updates can be posted. 

Dynamic video retargeting campaigns are highly effective on Facebook, and paid advertising is routinely used by thousands and thousands of companies around the world. 

With billions of users, Facebook is the most effective social media marketing channel of all, and it is growing fast.


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